
Snap fails to meet expectations, whilst a powerful sports alliance is born
Feb 6th, 2024 - Today, Snap Inc. (SNAP) saw its shares’ price plummeting down by around 30% at 5:00 PM EST because of the huge discrepancy between Snap’s quarterly revenue estimates produced by Wall Street analysts and the results disclosed by the company itself on Tuesday. Going into detail, while the forecasted revenue was $1.38 billion, the actual financial result disclosed by Snap was equal to $1.36 billion, on the basis of LSEG data. In this adverse context, Snap still struggles to compete against its main rivals in the digital advertising industry like Meta and Alphabet. This is mainly due to the fact that they are better at targeting ads (thanks to the vast amount of data they can rely on) and the recent large job cuts, reducing their costs…